For us, ingredients have to be pure, standardized for efficacy, sustainably created, and void of
“extra” or harmful ingredients that may irritate. Most of the ingredients are organic and some are not, most are plant-based and are created in a lab because they are necessary to the formula for the formula to work. ALL are non-toxic, safe, no parabens, no artificial fragrance nor dyes, not tested on animals, and are as pure as possible, sustainably created, and based on scientific fact and safety.